Collectively trolling Dawkins

"A meme is anything that replicates itself from brain to brain, via any available means of copying. It is a matter of dispute whether the resemblance between gene and meme is good scientific poetry or bad. On balance, I still think it is good, although if you look the word up on the worldwide web you'll find plenty of examples of enthusiasts getting carried away and going too far. There even seems to be some kind of religion of the meme starting up - I find it hard to decide whether it is a joke or not." (Dawkins 1999, Unweaving the Rainbow, p. 274)