Scientists singing their own "la-la" song

"For over a hundred years, most social scientists have refused to face the Darwinian music - preferring instead to put their fingers in their ears and sing their own 'la-la' song." (Tyler 2011, Memetics, p. 17)

A Memetics Compendium

"Consider mobile phones. The typical sociobiology perspective pictures humans using phones to promote their own ends, with the employees and bosses at the phone company using the technology to promote their own ends. The meme's eye view of this set-up looks rather different: the memes are using the human bodies of the users as sophisticated data-capturing devices and world manipulators. Giving on-screen instructions to humans allows the memes to take advantage of sophisticated actuators made using molecular nanotechnology, while cameras, microphones and keyboards allow for data input. The data is then fed to a server-side computer system, which acts like a large and sophisticated brain which manages the entire set-up. The whole system is arranged so as to promote and perpetuate the mobile phone company's memes - at the expense of the memes of its competitors." (Tim Tyler)

(A Memetics Compendium, compiled by Robert Finkelstein)